A blog is an area where you can quickly add information to share with your audience.
Not only does this activity keep your website fresh and relevant, but it also greatly helps in telling your organization’s story and establishing it as an expert in your industry.
Blogging does take a bit of practice, but once mastered, it will become a key communication channel with your readers. And, it will drive traffic to your website and aid in converting readers to customers.
A blog will:
1. Tell your story
Blogging is a wonderful opportunity to inform the world about what your organization does and why it’s relevant in today’s world. All organizations have a story to tell, but the trick with blogging is to tell this story and deliver value to your readers at the same time. After all, we don’t buy a lawn mower because we think they’re great. We buy a lawn mower because we want the job of maintaining our lawn to be easier. This should be the focus of a blog post.
Through this approach, your organization can tell its story and speak to its offerings all while providing value to readers. Additionally, given that blog post readers will spend more time with your content, it gives your organization more time to clearly deliver your messaging – all while informing and, in turn, influencing the readers.
2. Establish you as an expert
People are turning away from traditional media and are informing themselves online and blogs play a huge role in this movement. By posting value added information to your readers and informing them on any given subject (ideally relevant to your organization) you will begin establishing yourself as an authority in your field. Identify and solve a problem for the reader. The more you post, the more you’ll be seen as an expert or a leader and your posts will bear greater influence. It is not uncommon for established and respected bloggers to be sought out by the press or be asked to speak on their area of expertise.
3. Help you stand out
Most internet users consume content, they don’t create it. By having an active blog presence your organization will stand out from your competitors. Your posts will give you an opportunity to connect with your readers and will establish your organization as an influencer in your industry.
4. Attract customers
Good content has a way of making the rounds around the internet. If its relevant and it engages, people will seek it out or share it within their circle of influence. This, in turn, creates greater interest in you and your organization. People will seek you out and, given a choice, will pick your organization over your competition because your blogging activity gives you credibility. Through your blog posts, people get to know your organization and feel more comfortable contacting you over others.
5. Keep you in touch with readers/customers
Blogging is a gateway for conversation and is an easy and relatively inexpensive way to keep your readers/customers informed. Good posts will inform, engage and encourage conversation. This keeps you and your organization relevant and simplifies the process of turning readers to leads and leads to customers.
6. Help your website rank higher on search engines
Search engines such as Google and Bing heavily favour fresh content when ranking websites. Blog posts greatly influence this process. Blogging will play a key role in your search engine optimization (SEO) activities and will result in your organization getting closer to reaching the coveted 1st page of search results.
We hope we’ve helped you better understand the importance of blogging for you and your organization. If you have any questions or would like more information on blogs or content development please visit our website at www.bargainweb.ca or message us on Facebook.